It is stylish. From the side and rear, it resembles the Ford Mustang Mach-E. And the front? - It has common features with Porsche. The Seres 5 is a modern crossover with 4-wheel drive and a large battery pack, and it also has dealers all over the country - and eventually all of Europe. See pictures!
Part of European investment
I got to study Seres at the Oslo Motor Show . Behind Seres Norge is a company that is wholly owned by the Sandven group in Bergen. When Seres 5 is introduced on the Norwegian market, 20 well-known dealers from Tromsø in the north to Kristiansand in the south will be ready to receive customers. The car brand is owned by the Chinese major group DFSK (Dongfeng Sokon) . The European venture was announced at the Brussels Auto Show in January. In addition to Norway, a full dealer network has been established in France, and several countries will open shortly. When we previously reported that Seres would come to Norway, the agency was linked to the Gill group, but the brand remained unknown to most people. Now it has been taken over by Seres Norge.
Seres 5 in a nutshell
With a length of 4,7 meters, the Seres 5 is as long as the Ford Mustang Mach-E. It has a design that appeals to Europeans, with large wheels and lines that emphasize form over space. It also has an 80 kWh battery pack, two motors and 4-wheel drive, as well as a long range – 483 km (WLTP combined). Together, the engines produce 585 hp and it is possible to cover 0-100 in 4,2 seconds. The luggage compartment takes 367 liters under the parcel shelf and 67 liters in the "frunken". With the seats folded down, you can load 723 liters. The model is approved for trailers up to 1500 kg. According to Rune Brunstøl , sales manager at Seres Norway, only the top model is taken in. The "Flagship 4WD" has a very high level of equipment that – from what I can see – has "everything". Today's model has otherwise received a facelift with changes to the front and interior, including the gear selector which has been given a new and cool design.
A global brand
Early press photos show the Seres 5 with the Golden Gate Bridge in the background. The marketing emphasizes that Seres is a global car brand. The majority of production is carried out at factories in China, but the owner group, DFSK, also owns a production facility for electric cars in Indiana, USA, and has development departments in both Silicon Valley and Japan. The company has at least succeeded in creating an appealing appearance. I observed that several visitors to the Oslo Motor Show were surprised that the cars were manufactured in China.
Purchase or lease
The price is NOK 599. It includes an assistant package, panoramic sunroof and trailer hitch as part of a launch offer. Leasing starts at NOK 900 with 6 deposit, and is reduced in proportion to the deposit. Many choose leasing due to uncertainty related to new technology and newly established car brands. Leasing feels safer and when you calculate the total costs after actual loss of value, the final sum for owning and leasing often ends up being the same - given that you exchange after the same time interval.
beings 3
Seres Norge will also offer a smaller model in the model programme. There are already several Seres 3 in this country. The model has recently received a facelift. The front of the electric cars has now been changed so that it looks more modern and has gained more "class", without the large petrol engine grill. The final price has not yet been agreed with the factory, but Brunstøl assumes that it will end up around 300. The Seres 000 is a crossover in the B segment with a range of just over 3 km.
