
We have tested Tesla workshops abroad. The Tesla network works and is perhaps the brand's most important and decisive factor.
With Tesla abroad
I sometimes live in France. In recent months, I have discovered that there have been more Teslas on the road, more charging stations and a brand new service centre. In August, Tesla was the 8th best-selling car brand in France with the Model Y as the best-selling electric car. I guess Tesla has gained the most popularity in the rich parts of France, but even here where I live, I occasionally meet Tesla Model 3 and Model Y - and since I drive a Tesla myself, we sometimes say hello over the steering wheel when we meet. When Tesla establishes new charging stations and service centers, it is not only to serve the local market, but also to provide security for everyone who travels with Tesla in the area - in our case, this applies to the stretch between Italy and Spain along the coast of the Mediterranean.
Tesla's network worked!
While other car manufacturers build cars, Tesla has invested in building a network. Already when Tesla came out with the Model S, they had built a total infrastructure for electric cars with charging stations, service points and extended roadside assistance to ensure a simple car service where everything can be operated via the mobile phone.
When we arrived at our house in the south of France, it was in the middle of a heat wave. The windscreen was well cooled, and because of a tiny piece of stone it cracked almost its entire width in the middle of the field of vision. I opened the Tesla app, sent photos and booked an appointment. The job of changing the windscreen was conveyed to Tesla's brand new service center in Perpignan. Had the car not been drivable, I could have had it picked up. Delivery and collection of the car takes place via the app - payment too. Everything goes via Tesla.
As a Norwegian in France, it is much easier to relate to one app instead of a local workshop. This avoids misunderstandings and errors due to language skills or the workshop's lack of expertise in your car. In addition, you avoid unscrupulous workshops. The Tesla workshop in Perpignan did a super job with the car where they also carried out two repairs free of charge under warranty.
Thumbs up!

Dedicated charging stations
Tesla's network also includes charging stations. Locally in our city, I charge from other charging stations, but it often takes several attempts to connect. If I had been dependent on these chargers along the road while traveling through, I would have experienced it as a stressful moment. Tesla's chargers are, by comparison, "plug-and-go".
Can Tesla's network explain Tesla's sales success?
In the sales statistics for the 2nd quarter in the USA, we find the Tesla Model Y in 4th place and the Model 3 in 12th place. After Tesla, we have to go far down the list to find more electric cars. The Chevrolet Bolt is in 112th place and the Ford Mustang Mach-E in 115th place. There are still areas in the US without public chargers. Tesla's network is probably not as important for car buyers in electric car countries as Norway, but can play an important role for car buyers in other countries.
A digital society
It is obvious to think about how you book flights today. A few decades ago we contacted a travel agency (independent retailer) who helped us set up an itinerary of hotels that they sold to us. Today, we fix everything ourselves online directly with the airline. It's a win-win for all parties concerned - except for the part you no longer need. Tesla's network can be described as follows:
- 100% online
- Primary communication takes place directly with the car manufacturer – not via local dealers.
- 100% online car purchase from order to delivery.
- 100% online service from ordering to collection.
- 100% online delivery of rescue services.
- Dedicated “plug-and-go” charging points along the road.
No other car manufacturer can offer the same type of network. If established car brands were to base sales, service and customer care on a similar network, they would have to make major cuts in their dealer networks in the same way that the travel companies have done. After Volvo fired Bilia, they are now free to build up network-based sales, service and customer care. If Volkswagen and Stellantis are to restructure, they must fire - or reduce - the collaboration with MøllerBil and Bertel O Steen. Tesla has proven that the car industry does not need to pay salespeople who fill out forms, give quotes, value cars, sell financing packages and mediate payments. Nor middlemen at the workshop who create forms and invoices, accept payments and get pats on the back when they manage to sell repairs the customers don't need. Seen from a sober, modern, economic perspective, such functions are redundant and expensive.

I have tried to map how other car brands are equipped to establish all business through an app-based network. Ownership structure and dealers tell how quickly they can adapt. A car brand with several independent dealers is in a bad position to make the business 100% online. Ideally, a network should also include charging. Finally, I have seen if the brand is represented in France.
Car manufacturers with an app-based sales model similar to Tesla
NIO
NIO Norway is owned by NIO Nextev Europe Holding. They have a sales model similar to Tesla and build their own charging stations with the option of changing batteries in a few minutes. The charging network is under development. The brand is being established in France, but needs a larger volume to expand its network.
Polestar
Polestar Automotive Norway is owned by Polestar Performance AB. They have a sales model similar to Tesla. Polestar owners are offered a discount on Ionity's charging network, but do not manage their own charging stations in Europe. Polestar is represented in several European countries, but not yet in France, partly because the rights to the brand name are not in place. The brand needs better support for charging services.
Chevrolet
GM Europe is re-establishing itself in Europe with new electric car models. It is not entirely clear which sales model will be chosen, but as they are establishing themselves with a showroom in Oslo, it may indicate that they will sell cars online. GM has planned its own dedicated charging network together with Stellantis. It will be interesting to see what GM comes up with.
Car models sold via independent dealers
MG
MG is not registered as a separate company in Norway, but manages its European operations through the European company MG Motor Europe (SAIC). Sales and service take place through independent Norwegian dealers such as Kverneland Bil and others. There are no charging networks earmarked for MG's customers. In France, MG has independent dealers as in Norway. The brand is not in a position to build an app-based platform in line with Tesla.
Xpeng
Xpeng Motors Norway is owned by Xpeng European Holding. Sales and service take place through independent dealers such as Motor Forum and Bilia. There are no charging networks earmarked for Xpeng's customers. The brand is being established in France and is not in a position to develop an app-based platform in line with Tesla.
BYD, Maxus and JAC
The car brands are introduced and sold through the independent Norwegian dealer chain RSA. There are no charging networks earmarked for customers. BYD has only recently been established in France. Maxus' commercial vehicles are transported in France with service equipment through the workshop chain NorAuto. JAC's commercial vehicles are serviced in France through the workshop chain TekAuto. BYD is a brand that has models that can challenge Tesla. They are established in Europe with a wide range of vehicles, but with different, independent dealers to handle the passenger car market. They are not in a position to develop an app-based platform in line with Tesla. BYD and Shell have, however, entered into a partnership with regard to charging.
Voyah
Voyah is a brand new car brand and these days is being introduced through the independent dealer chain Sulland. No charging network is earmarked for customers. The brand is being established in France.
Car brands with charging networks
Free2move Charge Go is planned for customers of GM and Stellantis.
IONITY offers an integrated charging solution for German car brands and Hyundai. The charging network is under development.

It wouldn't surprise me if they drop their prices again.
See


Tesla receives 160 million USD in EU support to expand its Supercharger network...

























































































