Borgward

The first Borgward was a modern family car that was named Hansa. The cars sold well, but the upswing came with Isabella in 1954.

Lloyd Alexander TS

car history

A small car with several exciting features.

 

Today, Lloyd is cars that are on their way into oblivion. It's a bit sad as this was a car brand that had a proud history going all the way back to 1908.

 

The first cars produced were licensed electric cars. A merger with the Hansa car factory resulted in both a new name and new products. The new models were now marketed as Hansa and Hansa-Lloyd. The factory merged with Borgward in 1929 and the cars were then produced under the names Hansa and Borgward. After the war, the Lloyd brand name was used again on a series of affordable and very simple models. The first cars came on the market in 1951. These were simple car models where the body was built on a wooden frame and covered with plastic. Gradually, the cars were given all-metal bodies. The cars remained very small, but new models with larger engines and more equipment were launched continuously. Lloyd disappeared when the Borgward group went bankrupt in 1961. Lloyd had produced about 350,000 passenger cars in total since 1950.

Lloyd Alexander TS

Lloyd Alexander was a model series that the factory launched in 1957. Alexander was a further development of the previous model LP 600. Now the small car got a fully synchronized 4-speed gearbox and interior that was more luxurious than on the previous models. The car was also equipped with a more powerful engine that gave better performance than the standard model. The wheel suspension and springing were changed and gave better road grip and comfort.
 
If we look a bit in old car tests from the introduction, it is easy to discover both positive and negative comments. The petrol tank which was located at the front of the engine compartment was negative and dangerous to traffic according to the tests. But the interior was very appealing and the seats comfortable, it was emphasized in several tests. In contrast, there were several tests that commented on the legroom in the back as "non-existent" if the driver was a little big. But the overall impression was that this was a good and well-equipped small car. It sold well, but that did not help Borgward through the crisis.

Data Lloyd Alexander

Length: 335 cm
Width: 141 cm
Height: 140 cm
Top speed: 115 km/h
Engine: 596 ccm ccm, 25 hp
 

Lloyd Alexander
Lloyd Alexander TS

 
Lloyd Alexander
1953 Lloyd

 
Lloyd Alexander
Lloyd–Alexander TS (US '50)

 
norwegian scania vabis

See

ifa wartburg
More smell than luxury
car history
Exciting car history from Anders de Lange's archives

Borgward Isabella – a popular German in the 1950s

borgward isabella
Borgward Isabella

Borgward until Isabella was launched

Borgward was a well-known and popular German car brand in the 50s. But the story started around 1920 when Carl Borgward established a factory to produce parts for the car industry. As a subcontractor, he made many good contacts in the growing car industry. He saw great opportunities for good income and an exciting future. In addition, his radiator factory had moved into new and spacious premises. Car production got under way and the first cars to be produced were goods and trucks with 3 wheels. Some financiers also saw the possibilities and stepped in with financial support.
Car production picked up speed and in 1939 the first cars with the name Borgward came on the market. This was a good supplement to the existing Goliat car brand. The first model that came after the war was a modern family car named Hansa. The cars sold well but the real boom came when the new Isabella model came on the market in 1954.

Borgward Isabella

The new model from Borgward was a really nice car. The figures from the sales department indicated that Isabella could become Borgward's top seller of all time. Isabella was a relatively expensive car, it cost more than similar models from Ford and Opel. But the equipment and good space could justify the high price. In addition, it was one of the most modern car designs on the market. This resulted in very good sales at first. The year after the introduction, both a station wagon and a very nice coupe came on the market. Both the regular passenger car and the coupe model came in both standard and deluxe versions. For those who wanted more equipment and greater speed, the TS models were a good alternative.

The problems that led to the model being stopped

Due to many technical problems at the start, Isabella got a bad reputation and sales dropped after the positive introduction. New models from Opel and Ford made the competition much tougher. In addition, there were many customers who wanted a model with 4 doors. The planned 4-door Isabella never made it beyond the few prototypes that were produced. At the end of the 1950s, the factory's finances were so poor that product development was very slow. Production of the Borgward Isabella was stopped in 1961.

Technical data for Borgward Isabella

Length: 439 cm
Width: 170 cm
Top speed: 135 km/h.
Engine: 1493 ccm, 60 hp

 

isabella
Borgward Isabella illustration
borgward isabella
Illustration of the interior
borgward isabella
Nice convertible

norwegian scania-vabis
The general representative for Borgward was Norsk Scania-Vabis A/S

 

See

Ford P5
Opel Rekord B