A small car with several exciting features.
Today, Lloyd is cars that are on their way into oblivion. It's a bit sad as this was a car brand that had a proud history going all the way back to 1908.
The first cars produced were licensed electric cars. A merger with the Hansa car factory resulted in both a new name and new products. The new models were now marketed as Hansa and Hansa-Lloyd. The factory merged with Borgward in 1929 and the cars were then produced under the names Hansa and Borgward. After the war, the Lloyd brand name was used again on a series of affordable and very simple models. The first cars came on the market in 1951. These were simple car models where the body was built on a wooden frame and covered with plastic. Gradually, the cars were given all-metal bodies. The cars remained very small, but new models with larger engines and more equipment were launched continuously. Lloyd disappeared when the Borgward group went bankrupt in 1961. Lloyd had produced about 350,000 passenger cars in total since 1950.
Lloyd Alexander TS
Lloyd Alexander was a model series that the factory launched in 1957. Alexander was a further development of the previous model LP 600. Now the small car got a fully synchronized 4-speed gearbox and interior that was more luxurious than on the previous models. The car was also equipped with a more powerful engine that gave better performance than the standard model. The wheel suspension and springing were changed and gave better road grip and comfort.
If we look a bit in old car tests from the introduction, it is easy to discover both positive and negative comments. The petrol tank which was located at the front of the engine compartment was negative and dangerous to traffic according to the tests. But the interior was very appealing and the seats comfortable, it was emphasized in several tests. In contrast, there were several tests that commented on the legroom in the back as "non-existent" if the driver was a little big. But the overall impression was that this was a good and well-equipped small car. It sold well, but that did not help Borgward through the crisis.
Data Lloyd Alexander
Length: 335 cm
Width: 141 cm
Height: 140 cm
Top speed: 115 km/h
Engine: 596 ccm ccm, 25 hp



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