
Many have expressed concerns that electric cars could become worthless after a short period of time, pointing to the lifespan of the batteries. It is true that a new car can become worthless overnight, but for completely different reasons.
When ordering a new car, it is especially gratifying to be able to acquire the latest model as early as possible – preferably before everyone else. A new model prolongs the new car feeling and makes the car more attractive when it is to be sold. The risk of getting a car with childhood diseases has always been present, but reputable car brands test their cars thoroughly before they go into production. Besides, you have a warranty and the Norwegian Purchase Act behind you, right?
It may be worth waiting.
Being among the first to order a new model is not recommended when it comes to electric cars. The transition to new technology has not gone equally well for all car manufacturers. Software bugs and electronics that cannot withstand heat, cold, frost and mud have caused problems. Most of the bugs are annoying – while others are life-threatening, such as uncontrolled acceleration, phantom braking and battery fires. Sometimes the cars have to be recalled, while other bugs are quietly fixed when the cars are in for service or through new software updates. Customers who got the first cars may feel like they have received so-called Monday cars.
Also car brands with a good reputation
Skoda has built a reputation over the past few decades for building great cars at reasonable prices. You can buy a new Skoda with confidence.
Then came the time when they were to develop their first electric car. It was built on the same platform as the Volkswagen ID.4 with the same engines and chassis. Skoda's own Research & Development department was set to develop its own brand-specific solutions. An electric car is like a computer that has to function every day in the rain and cold. This places new and strict requirements on testing to ensure quality. Unfortunately, the cars were sent to the market too early. The waiting lists were long. Many of the first customers who were delivered their new Skoda Enyaq also experienced emergency stops and long workshop visits. If they had waited a couple of years, the errors would have been corrected and the dealers would have had time to gain knowledge and experience.
35 workshop visits in four years for Skoda Enyaq (Motor.no)

The experience with Skoda is mentioned here as an example that even car brands with a good reputation can have problems when new technology is launched on the market. There were no warning signs.
Some chose to ignore the danger signs
There was no shortage of warning signs when Fisker opened up the possibility of ordering the Fisker Ocean in 2022 – one year before the first cars could be delivered. Henrik Fisker's first car project, as is well known, went bankrupt in 2013. In 2016, he established Fisker Inc to pursue a new car project – a brand new electric car model packed with features.
All the warning lights flashed red.

After producing 11000 cars, Henrik Fisker went bankrupt again, leaving 5000 car owners without any possibility of follow-up. 432 car owners in Norway lost their importer and dealer. Thanks to joint efforts around the world, the cars were saved from becoming worthless. Today, the cars are used daily, but they cannot be fully insured, pledged or disposed of under the Norwegian Purchase Act.
A brighter future for Fisker Ocean
The threat from China
Several industries in China are experiencing over-establishment – projects that spring up overnight and disappear just as quickly when they no longer generate profits – or the owners find higher profits in other projects. Most Norwegians have little knowledge of the car industry in China – which brands are good and which ones to avoid. Then it is easy to overlook the danger signals. Dealers are happy to tell you that the car brands are owned by corporations with inexhaustible capital reserves. That is true, but gigacorporations operate with several different car brands – or projects. China's state capitalism is merciless. The owners can stop unprofitable projects overnight without regard for employees and affected car owners.

We've written about before Hengchi – a car brand owned by the construction company Evergrande Group in China. In 2020, they announced that they would start production of 6 new electric car models in the luxury class. The project aimed to compete with Tesla. After producing 1700 cars and burning through an incredible 140 billion kroner, they went bankrupt due to a debt crisis in the parent company. 6000 employees were fired. Fortunately, no exports to Norway were ever established.
Car sharing that went bad
Would you pay 700.000 kroner for an electric Rolls Royce from a Chinese car brand that has never before been represented in any Western country?

2400 Norwegian car buyers were hardly aware of the risk they were taking when they chose Hongqi. The cars looked like they were built by Rolls Royce itself, but the quality has disappointed many owners. The air suspension failed on all the cars that were equipped with this. Problems with software and electronics have caused a lot of irritation. The problems are compounded by the fact that the importer in Norway is struggling to obtain parts from China. It is suggested that the car manufacturer on the other side of the globe is no longer prioritizing electric cars.
The importer does not trust the manufacturer… (Bilnytt.no)
Risk is a calculation where probability is multiplied by consequence.
The risk in this case is that the cars become useless or worthless – in both cases a financial loss. Probability = the danger signals. Consequence = price. Simply put, one can say that “the more you pay for the car, the more important the danger signals become”.
Taking a high risk when buying a car is not unwise as long as you are aware of the risk you are taking. Many people choose to take a higher risk because they believe that life is too short to drive boring cars. You can also take a higher risk if you see opportunities to make a good deal. Also, someone has to be the first to buy new models.
The danger signals
A persistently low number of registered cars is a warning sign. An overview of registered electric cars can be obtained through the website Elbilstatistikk.noThe number of registered cars does not include cars on waiting lists or in production or in shipping.
Ensures access to spare parts
The number of registered cars is important in assessing whether a car model can still be kept on the road even if the dealer, importer or manufacturer disappears. We saw this after the bankruptcy of Fisker Inc. When 5000 car owners wanted a network to support the software in their cars, a market was created for those who could offer a solution. Repair shops bought up cars to offer spare parts to future customers. A lower number of car owners could have made the situation more difficult.
Reveals any problems
A certain number of cars in the hands of regular car owners is necessary to be able to uncover and disseminate information about any problems with the cars. One could say that the first owners test the cars for subsequent owners.
Profitability
The number of registered cars also gives an indication of profitability. A low number of cars is a clear danger signal. Registration statistics provide, among other things, an overview of the number of cars so far this year. This can then be used to detect whether sales have stagnated. Dealers will never admit it, but there is a limit to how long they can sell cars at a loss.
The watch list
The watch list is based on the number of registered cars in total and so far this year (August 2026). The car brands mentioned here are so rare that there is a risk that they will be taken off sale early, or that one of the links in the chain will withdraw or disappear. The warnings are not related to whether the cars are good or bad.
(Chery) Exlantix
Exlantix is a newly launched car brand in Norway. The cars are easily recognizable along the road with their waterfall-shaped front ends. So far, only 124 cars have been registered (including dealer cars) since sales started last year. So far this year, only a negligible number have been sold. Will the car brand sell or flop in Norway? Red warning.

(Chery) Omoda and Jaecoo
Two brand new car brands under Chery with prices starting below the VAT threshold of 300.000 kroner. So far, only a couple of cars have been registered in Norway. Will the car brands gain a foothold? For now, red danger warning.
(Dongfeng) Box and Vigo
These are probably Norway's cheapest cars. Spacious and well-equipped for small cars, but small cars rarely achieve high sales in Norway. The mini-SUV Vigo was launched as a new model in Norway earlier this year. Currently yellow warning.
(Dongfeng) Voyah
The car brand has a stylish showroom in Klingenberggata, Oslo. This year it looks like the Norwegian company behind the car brand is only focusing on one model. Previous models have had microscopic distribution in Norway. The latest model, Voyah Courage, seems to be selling better than previous models. Yellow warning.
Ford F-150 Lightning
The American full-size pickup has been well received in Norway, but production was shut down last fall with no plans to resume. New cars are being sold from stock. Red alert.

Hongqi
This year, there have been very few registered Hongqi EHS5 cars and only a handful of EH7/EHS7. Red danger warning.
JAC
Despite active marketing, JAC has not gained a foothold in Norway with any of its models. Sales of the ES4/e-JS4 were not a success, and this year sales seem to have stopped. The small car JAC E30X was introduced a little over a year ago, and is one of Norway's cheapest cars. It is the best-selling model at the moment. The model program has recently been expanded with a pickup, called the T9, which currently only seems to have reached dealers. A preliminary yellow warning.
JAC e-S4 becomes new Moskvich

Lucid
Lucid has sold almost no cars in Norway. Only a handful so far this year. The car brand is still represented in Norway, but has gotten rid of its showroom in central Oslo. How long will they last? Red alert.

NIO/Firefly
NIO's first model in Norway, the ES8, has sold well, and several EL6s are running as taxis. But so far this year, sales seem to have fallen worryingly. Their new small car, the Firefly, has achieved limited popularity in Norway. This year, there is a yellow danger warning for NIO.
Collaboration makes strong
Developing electric platforms, advanced electronics and software requires large resources. Collaboration between different manufacturers creates production volume, quality, stability and continuity – factors that reduce danger signals for us car buyers. However, we have seen that major players in the automotive industry have admitted serious errors and received recalls, including when it comes to fire hazards in high-voltage batteries. Therefore, there is always a danger signal associated with brand new models, even if they come from reputable manufacturers such as BMW, Skoda or Volkswagen.
Here is the list of cooperating car manufacturers – either in the form of ownership or technological/business cooperation. These are together (or individually) so well established in Norway that there is no need to issue any hazard warning.
- BMW
- BYD
- Geely/Volvo/Polestar/Zeekr
- Hyundai/KIA
- Mercedes-Benz
- Renault/Nissan/Mitsubishi
- SAIC/MG/Maxus
- Ssangyoung/KGM
- Stellantis/Peugeot/Citroen/Opel/Fiat/Toyota
- Tesla
- Toyota/Lexus/Subaru/Suzuki
- Volkswagen Group/Audi/Seat/Porsche/Ford Europe
- Xiaopeng/Xpeng
Car brands with small market shares
The following car brands do not pose any danger in terms of the number of registered cars. They are expected to sell more than 1000 cars this year. Although the factories and dealers are large and well-established, each car brand represents a very low market share. Therefore, it may be worthwhile to look up news in the media before entering a purchasing phase. This applies to the following car brands:
(Changan) Deepal
Deepal is a new car brand in Norway that has been selling cars since the summer of 2025. Over 1000 cars registered so far this year. That's good for a previously completely unknown car brand.
(Mercedes-Benz/Geely) Smart
Smart is owned by Mercedes-Benz and Geely with equal shares, and is imported to Norway by Bertel O. Steen. All cars are manufactured in China. The best-selling model in Norway is the Smart #5.
(BMW/GWM-Spotlight Automotive) Mini
The Mini Cooper E/SE and Aceman E/SE are currently produced in China, while the Mini Countryman is produced in Germany. Mini has solid owners behind it through Spotlight Automotive owned by BMW and Great Wall Motor, but is a small car brand on the Norwegian market.
Mazda
Mazda launched its first electric family car in February 2025. Their first model, the MX-30, was a small car with a short range – a typical number 2 car. Sales of the Mazda 6e have been good, but Mazda only has a small market share in Norway.

Seres
Seres is a small car manufacturer with a good dealer network behind it. There are more than 1000 cars registered in Norway, but without new models there is a risk that sales could fall.
The role of negotiators
In the event of problems within the warranty period, the dealer (seller) is responsible for repairing the damage or arranging compensation in the form of another car or money. Even if the manufacturer disappears, the dealer and possibly the importer are still responsible for fulfilling the warranty obligations. If the dealer disappears, the warranty also disappears. Therefore, it may be advantageous to deal with one of the large dealer chains. But in any case, it is not a desirable situation to end up in.
After Chevrolet pulled out of Norway, the car brand was left without a brand dealer. The owner of a Chevrolet Spark discovered that the airbag warning light was on. He had the control unit replaced, but the workshop lacked the codes needed to configure the unit – codes that only authorized dealers had. The error meant that the then 6-year-old car could not be approved for EU use. The case was discussed in TV2 Broome288 Chevrolet Sparks were registered in Norway.
Disagree with the warning signs? Use the comments section!
See






































































































