It is stylish. From the side and rear, it resembles the Ford Mustang Mach-E. And the front? - It has common features with Porsche. The Seres 5 is a modern crossover with 4-wheel drive and a large battery pack, and it also has dealers all over the country - and eventually all of Europe. See pictures!
Part of European investment
I got to study at Seres Oslo Motor Show. Behind Seres Norway stands a company wholly owned by the Sandven group in Bergen. When Seres 5 is introduced on the Norwegian market, 20 well-known dealers from Tromsø in the north to Kristiansand in the south are ready to receive customers. The car brand is owned by the Chinese conglomerate DFSK (Dongfeng Sokon). The European venture was announced on Brussels Auto Show in January. In addition to Norway, a full dealer network has been established in France, and several countries will open shortly. When we previously told you that Seres was coming to Norway, the agency was linked to the Gill group, but the brand remained unknown to most. Now it has been taken over by Seres Norge.
Seres 5 in a nutshell
With a length of 4,7 metres, the Seres 5 is as long as the Ford Mustang Mach-E. It has a design that appeals to Europeans, with large wheels and accent lines form rather than space. Furthermore, it has a battery pack of 80 kwh, two engines and 4-wheel drive, as well as a long range – 483 km (WLTP combined). In total, the engines produce 585 hp and it is possible to cover 0-100 in 4,2 seconds. The luggage compartment holds 367 liters under the hat shelf and 67 liters in the "frunk". With the seats folded down, you can load 723 litres. The model is approved for trailers up to 1500 kg. according to Rune Brunstøl, sales manager in Seres Norway, only the top model is taken in. "Flagship 4WD" has a very high level of equipment which - as far as I can see - has "everything". Today's model has otherwise received a facelift with changes to the front and interior, including the gear selector, which has a new and cool design.
A global brand
In early press images, you can see Seres 5 with Golden Gate Bridge in the background. In the marketing, it is emphasized that Seres is a global car brand. The majority of production is carried out at factories in China, but the owner group, DFSK, also owns a production plant for electric cars in Indiana, USA, and has development departments both in Silicon Valley and in Japan. In any case, the company has succeeded well in creating an appealing appearance. I observed that several visitors to the Oslo Motor Show were surprised that the cars were manufactured in China.
Purchase or lease
The price is NOK 599. It includes an assistant package, panoramic sunroof and trailer hitch as part of a launch offer. Leasing starts at NOK 900 with 6 deposit, and is reduced in proportion to the deposit. Many choose leasing due to uncertainty related to new technology and newly established car brands. Leasing feels safer and when you calculate the total costs after actual loss of value, the final sum for owning and leasing often ends up being the same - given that you exchange after the same time interval.
beings 3
Seres Norge will also offer a smaller model in the model programme. There are already several Seres 3 in this country. The model has recently received a facelift. The front of the electric cars has now been changed so that it looks more modern and has gained more "class", without the large petrol engine grill. The final price has not yet been agreed with the factory, but Brunstøl assumes that it will end up around 300. The Seres 000 is a crossover in the B segment with a range of just over 3 km.
