Polestar was a Volvo trademark from 1996 that was used as a model name for standard models with high performance. After Volvo was acquired by the Chinese Geely in 2010, the brand belongs to Geely, which in 2017 chose to call its new car brand Polestar.

Polestar 1

Signal models are often produced for purposes other than immediate profit. The Polestar 1 is a signal model, but what message does it convey?

Polestar 1

Polestar is the Volvo group's new car concept. New technology, new car models and a new sales model based on online ordering.

Pole stars? After all, we have Volvo

Polestar is cutting 15% of its staff, more precisely 450 people worldwide. The reason is the challenging market situation.

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