chrysler 180

A large and luxurious European Chrysler

chrysler 2 liter
car history

The Chrysler 2 liter is the story of the car that lacked personality and never found its place on the market.

 

Simca (Société Industrielle de Mécanique et Carrosserie Automobile) was a French car brand. It all started in 1934, the first cars were mostly license-produced models from Fiat. After the war, earlier models were continued. It was not until 1951 that Aronde arrived, which was the first self-developed model. Aronde was an immediate sales success. Another important step forward was the takeover of Ford's factory in France. Now Simca got larger passenger cars into the range. The models were formerly Ford Vedette which changed their name to Simca. A small stern engine car (Simca 1000) was introduced in 1962. It became very popular and was in production until 1978. The Aronde was replaced by the 1300/1500 in 1963 and the series was produced with upgrades until 1976. The new trend of transverse engine, Simca followed up with the 1100 in 1968. The Simca 1307/1308 (a completely new model) was named car of the year in 1976. In 1970, the factory changed its name to Chrysler France and the cars were profiled with Chrysler's logo. To confuse customers, the cars were marketed as Chrysler, Simca and Talbot.

More of everything

The Chrysler 2 liter was launched in 1973 as a top model. It was a further development of the model series 160/180 which came on the market in 1970. On this model there was more equipment and luxury than on the more affordable 160/180 models. With this model, Chrysler wanted to reach European car buyers with high demands and expectations for their new car. Here was everything that many would expect from a European luxury car. Automatic transmission was standard along with many other details that would tempt those looking for a well-equipped car. The factory put a nice and luxurious interior in this top model. The seats were either upholstered in leather or velor. The doors were upholstered in the same exclusive fabric as the seats. On the instrument panel there was both a tachometer and plenty of warning lights. The factory believed that luxury and engine power should be good selling points.

But this was not enough to tempt those who were going to buy a car. The 2 liter model went out of production in France already in 1976, but a limited production continued in Spain for a few years.

Facts Chrysler 2 liter

Length: 453 cm
Width: 173 cm
Height: 144 cm
Top speed: 170 km/h
Engine: 1981 ccm, 110 hp

160/180
Luxurious with velor on the seats and the inside of the doors
chrysler 2 liter
Chrysler 2 liter


chrysler 2 liter

See

chrysler 2 liter
Chrysler 160/180/2 litres
car history
Exciting car history from Anders de Lange's archives

 

 

Chrysler only

Chrysler 2-litres

I've seen car enthusiasts crowd around a vehicle no one has seen in many, many years. When it was launched, hardly anyone raised an eyebrow.

Chrysler 2 liter
Chrysler 2 liter

Whoever wants to write the history of Chrysler has no easy task. The third largest American car group has throughout the post-war period acquired other car brands, many of them on the brink of bankruptcy.

 

They have also been on a shopping trip in Europe. There they bought up British Rootes, French Matra-Simca and a Spanish truck factory. To begin with, the brands were allowed to keep their original names, such as British Sunbeam and French Simca. But one car brand was launched under the Chrysler name, – just Chrysler. The reason is supposed to be that the brand was developed as a joint venture between French and British Chrysler, as well as the parent company. The problem with the name Chrysler is that everyone expected a name - a model designation.

Chrysler what?

The new model was simply called the Chrysler 160, Chrysler 180 and Chrysler 2 liters, depending on the engine. But at the same time American Chryslers, Dodges and Plymouths were sold in Europe with catchy model names such as Challenger, Polara and Fury. "Only Chrysler" became the car that completely lacked identity. It was designed in the USA and had several similarities with American cars from the same group, such as the Dodge Polara. But the European Chrysler was smaller and by American standards had small engines. And it didn't even have a name!
 

Chrysler 2 liter
Wood/imitation wood in the dashboard was quite common on French family cars in the 70s.

It's no surprise that "only Chrysler" became a hard sell. In Norway, a lot of money was spent on full-page advertisements, but the car was barely visible on the road. The car also sold poorly in Great Britain, France and Spain. It didn't get any better when the engines got a reputation for not being durable. After being produced at the production plant in Poissy, France (now PSA), production was moved to Chrysler's old truck plant in Madrid. It may have created a certain domestic market in Spain, but the quality hardly improved.
 

Chrysler 2 liter
Tachometer and clock in the dash.

I recently came across a Chrysler 2 liter in France. It arrived at a car collection of special vehicles for car enthusiasts. The 2-litre with 3-speed automatic was barely audible as it glided along the parade route and parked by the harbour. Anglo-American design and French/Spanish production. I think the car looked very nice in white with a black vinyl top and yellow lights, and the interest from the French public was great. Much larger than when the car was launched.
 
I think that "Just Chrysler" is actually one of the most beautiful 4-door European sedans produced in the 70s.

 

Chrysler 2 liter
2 liters with a 3-speed automatic was a real executive car back in the 70s.
Chrysler 2 liter
From what I can remember, there were few Euro-Chryslers on the road with this color combo. Most were either gooey green or brownish.
A press image that was widely used in advertising.
Chrysler 2 liter
Another press/advertising photo. I think French hunters would choose a more practical vehicle as a hunting car.

 

Spanish advertising. Why did the mechanic throw away the wrench? Was it in frustration at having so much to do? - Or simply because Chrysler never needs a workshop visit? The beautiful Spanish ladies and the Catholic priest at least allowed themselves to be impressed. Chrysler found a viable home market in Spain.

 

See

The model is looked after by Rootes Car Club Norway

A large and luxurious European Chrysler

Do you remember these French?

The Renault 5 was launched in 1972 as the first in what was to become a completely new series of small cars. The Volkswagen Polo was launched in 1975 and the Ford Fiesta in 1977.

Viggo (Gaston Lagaffe)
I could tell that the French love their cars and their car history. They also love cartoons. I don't know of any country in the world that has such a large selection of car magazines and comic magazines as them. And if - like me - you like both cars and comics, you can enjoy the fact that the cartoon writers like to draw beautiful classic cars in their plots. We see that not only in Hergé's Tintin and Franquin's Viggo, but also several talented, younger cartoonists who have chosen the same drawing style as the aforementioned gentlemen. I will return to this in a later post.
 
But then, - while some French people live and breathe for their cars, others completely give up. They seem ignorant of everything to do with cars. They drive carelessly and park wherever they see fit, and don't seem to be bothered by a bump or two.
 
I have just been on an autumn visit to France. I have sought out a car gathering where several hundred car enthusiasts with and without a car meet. I have also photographed classic French cars that I have come across on the road. It is not only the cars that I have studied, but also the owners of these great vehicles. Some are of course aware that they are driving true French traditions knowing that an old 2CV or Renault 4 is one of the coolest things you can drive in these days. But the most beautiful cars, - the ones that are completely authentic, - are the ones driven by people who are hitchhiking, unaware of the wonderful treasures they are driving around.
 

Do you remember these French cars when they were on Norwegian roads?

 

Chrysler 2 liter

Chrysler in Europe has consisted of, among others, the English Rootes and the French Simca. This model, designed in the USA and produced in France, was marketed as the Chrysler 160, Chrylser 180 and Chrysler 2 litre. Not very exciting names. The cars lacked identity and were almost unsellable in Norway despite active marketing. It sold poorly in its mother countries France and Great Britain, too. When I look at this nice renovated model, I am surprised that it did not do better.

 

Peugeot 403

A pontoon body with great similarities to the Mercedes-Benz of the 50s. These cars were popular as taxis, - also in Norway. The station wagon was also extremely spacious, especially the Familale which had an extra row of seats. Long after they stopped producing the 403, it became very popular with Moroccan migrant workers. Few cars coped with the African roads better than these Peugeots.

 

Renault R8S

4 doors and 4 meters long car. The sequel to the Dauphine got sharper and tougher lines. The Renault 8 was popular in motorsport, although I don't remember seeing very many here in Norway. The Simca 1000, on the other hand, was more of them. I remember the Renault 8 as a car for pensioners and old ladies. After I built myself a Renault 4, however, I realized how good the Renault 8 really is for hobbyists. Today it is high on my wish list.

 

Citroen gs

I think it cost from about 30 kroner when it came out in 000. It competed with, among others, the Audi 1971, from 80 and the Passat the following year. Two models were available, one with a 1972 cc engine and the 1015 Club. They are rare to see on the road today, even in France. Here at home they probably rusted away, – but in France, then?

 

Citroën Dyane

Citroen had intended the Dyane to be the successor to the 2CV. The Dyane was actually a slightly more expensive 2CV, but it didn't have the same appeal to customers as the 2CV. In retrospect, it can be said that the Dyane never quite matched the 2CV in terms of coolness.

 

Renault 4

Photographed outside the house where the artists Picasso and Braque developed their famous art style "Cubism" at the very beginning of the 1900th century. This Renault is a utility vehicle and means of transportation. Note the special roof rack. (Céret)

 

Renault 4 photographed along the canal in Perpignan city.

Although they were extremely popular, it's becoming increasingly rare to see a Renault 4 in good running condition. The few that do exist attract attention in a positive sense. I think every street becomes a little more beautiful with a Renault 4 parked there.

 

Twingo 1 and 2

I had to take a picture of these two numbered Renault Twingos in the same color (Anis Yellow). Then it's easy to tell which car you're taking, one or two. But the Twingo, which also turns 25 this year, was never brought into Norway. Along the south of France, however, they are still very popular. Most have covered several hundred thousand km, and still roll well.

 

Citroen Mehari

Another car that was never imported to Norway is the Mehari, here in the color Orange Kirghiz. The cars are based on the Citroen Dyane and have a body made of soft plastic. In France they are like cult cars, but for many they are practical and unfussy cars in fresh colors. They are relatively easy restoration objects. Even the plastic can supposedly be replaced.