The English car brand Daimler is associated with luxury and royal splendor all the way back to 1902. In that year, the factory was chosen as a supplier of cars to the English court.
Ended up with Jaguar
Daimler in England initially had close technical cooperation with Daimler in Germany. The collaboration started in 1888 and developed further. Frederick Simms of English Daimler bought the patent rights for England from German Daimler in 1890. Daimler developed both boat and car engines based on these patents. The result was the first entirely English-developed Daimler in 1897. From the start, the factory became best known for its large, solid and heavy luxury cars. The cars were mostly sold at home in England. After 1945, the model range was once again aimed at the luxury market and car models with a small touch of "sports car". The sports model SP250 with fiberglass bodywork was an honorable attempt, but the price was too high. Daimler was sold to Jaguar in 1960 who sold it on in 1984. Jaguar launched several Daimler models as luxury versions of Jaguar models.
Daimler Double Six
In 1972, Daimler revived one of its most famous model names, "Double Six". The model was based on the Jaguar XJ-V12 and, as a Daimler model, it was supposed to occupy the luxury top among prestige models on the market. To emphasize this, Daimler launched the "Double-Six Vanden Plas" in 1972. Here there was better interior space thanks to an increased wheelbase of 10 cm. In addition, it was delivered with a black vinyl roof to distinguish it from the factory's other models. In addition, there was a 2 door version that was in production between 1975 and 1977. Jaguar tried again to market the Daimler with a new and bigger engine between 1993 and 1994 without any success. The car brand's long history as a top class luxury car was not enough to lure customers to the dealerships.
The end for the Daimler car brand came in 2007 when Ford, which then owned the car brand, stopped production


Technical data 1985 Daimler Double Six Vanden Plas
Length: 496 cm
Width: 177 cm
Height: 137 cm
Top speed: 230 km/h
Engine: 5343 ccm, 295 hp

Advertising for Daimler and Lanchester. The car in the advertisement is a Lanchester Leda (1950-1953). Note that RSA was the Norwegian representative for the brand in the 50s. The car chain is alive and well and currently sells the brands Suzuki, Isuzu, Maxus and BYD.
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